The very first time I tried Instagram, I must have spent an hour going through all the different methods one can touch up a pictures. We sampled a photo against all the accessible filters, with and without frames, and tested how I could share our posts through other social channels. It amazed me, too, exactly how quickly I gained followers after a short time, and of course the social media strategist in me wondered how I can utilize this neat tool for customers.
If you are not familiar with Instagram, it is a credit card applicatoin that works exclusively with mobile as a photo sharing program. Users might download the app and article pictures – untouched or improved with filters that give the photos a retro look – to a public feed. As with most social support systems, users can follow each other and like and comment on pictures.
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While one can access Instagram feeds via various websites, users can only tasks photos through the app.
Since introducing in late 2010, Instagram can declare over 30 million registered users as well as the interest of Facebook, which has bid to purchase the company for one billion bucks. Numerous services that allow customers to turn their Instagram photos in to postcards, stickers, and magnets have also launched in the last two years, further solidifying Instagram’s influence in mobile.
Being a business offering product or services, you may wonder how you can use Instagram to your benefit. The app is used with regard to sharing photographs, so naturally your best inclination is to populate your feed with relevant photos and encourage likes and comments. The one challenge with Instagram is that one cannot link a photograph to another site, so that you can’t count on it for web site referrals. You can, however , use the app to get people involved in sharing your brand.
Instagram users, like Twitter users, may often tag the particular photos they upload. One idea to promote your company would involve contests where users can tag a themed photo according to your competition rules. Not only have you branded yourself on the network, but you present the opportunity to go viral as followers of entrants pick up on the tag as well as the feed.
It’s important to note, too, that will Instagram may be integrated into Facebook pages and multi-purpose Web applications. You can setup an Instagram tab on your Fb page to pull in pictures with a specific hashtag, and encourage users to tag their photos so that they show. People who use Hootsuite, for instance , can easily share Instagram photos by means of Facebook and Twitter profiles. Found the opportunity for people to share your photos – it makes for a nice contest that can go viral.
As people turn more to mobile program to communicate, your business needs to believe outside the box and use social media to reach people. Play around with Instagram and see exactly how it can benefit you.