Electronic marketing combines together the different skills of a graphic designer plus search engine optimizer in a coordinated method under a single roof. It also means that decisions between different team members take place within the agency itself. A full services digital agency also helps to develop the culture that promotes inter disciplinary learning. In concise terms an electronic digital agency is a company that provides creative, strategic and technical development of products and services that are based on screen. It is a newer agency model and isn’t completely the same as an advertising agency. Being an advertising agency deals with traditional forms of mass media it deals with mainly internet and digital campaigns. The main difference getting that an advertising agency mostly makes its money by placement of the ad itself whereas a digital mass media agency makes its money from the creative and technical services it completes for its clients.
A good electronic agency creates a multi – platform online campaign that works towards achieving the common larger goal. It is constantly thinking of the different ways its clients can adopt in order to reach out to the target audience. Many companies are becoming conscious that in order to stay noticed, electronic marketing is one of the most cost effective and measurable ways to spend your promotion and marketing rupees.
Some of the services you see in a digital agency consist of web design, e-mail marketing, micro sites, viral campaigns, banner advertising, search engine optimization, widget development and mobile or social applications. It is also about merging traditional methods of advertising with more modern techniques of advertising.
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Many firms claim that they are a full service electronic agency but there are no very clear definitions for this term.
There are two distinct schools of thought- a single group that believes that they have to offer their clients with everything that comes under the umbrella of the term digital marketing which includes everything ranging from SEO, copywriting and social media techniques.
The other school of thought is more sophisticated and includes providing strategy, delivery and analysis with a focus on certain limited products. It does not give so much attention upon being a jack of all trades and it has an in depth understanding and knowledge of particular, specific territories.