Instagram is a mobile app that allows users to instantly take and/or add photos and quickly edit all of them using an unique set of filters and a branded tilt-shift feature (3-D effect) that sets them apart from the relax. It’s taken off in popularity faster than any other mobile app and is most likely the reason the person standing in line next to you at Starbuck’s is taking a picture of the pastry case for no apparent reason. Instagram is addictive and it has a whole country of iPhone and Android users hooked. And where the public goes, your business should follow.
If you’re who owns your company and/or the person responsible for branding and social media, you should be privy to the 6 Reasons Instagram is perfect for your company:
1 . Instagram is Instantaneous
There is absolutely no waiting around until you get back to your home or even office to take full advantage of Instagram for brand building. Using your iPhone or Android, you snap the photo, edit, upload, add a comment (remember to #hashtag keywords), and promote from your brand’s profile within secs.
2 . No Duplicate Accounts Needed
Unlike Facebook and Google+ where you’re required to set up a lengthy individual profile before you can set up a brand web page, you are allowed to jump right in as a brand on Instagram with no consequence. It’s a fairly easy set up procedure.
3. Everyone Has an Inner-Photographer
Many business owners are at a loss when it comes to using social networks to grow their client base for the most part because they do not have a way with words or know how to hone their creative juices for content material marketing. But everyone likes taking pictures and let’s be honest – almost every certainly one of us feels like we have a knack behind the camera. While darkroom results often prove otherwise, the particular ease and foolproof editing of Instagram will in fact turn a person into the Herb Ritts of your product/service content marketing.
4. It Makes Your own Brand Look Interesting
This is the neat thing about using Instagram to showcase your product/service. Instagram filters create office supply suppliers, garbage elimination services, and even internet marketers look cool. Use Instagram to show off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to brand names in a manner that no other sharing network continues to be able to accomplish thus far.
5. Make a Location Page for Your Business
Google Places and the new Google+ Local Pages for businesses have verified the importance of having a physical location attached to your brand’s online presence. Instagram’s integration with the Foursquare location database allows you to Geotag the location the photograph was taken from (i. e. your place of business) which allows it to become added to the location page on Instagram. If users are browsing photos based on location and see a product of yours that appeals to them within their area, you may have a new customer.
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In case a location is not listed, you can add your business to the Instagram/Foursquare database.
6. Is actually Easier to get Followers
Because you can not post links on Instagram, the general public won’t feel like they are being swamped with SPAM when following your own brand account. If you frequently article interesting images that feature your product service on Instagram, clients are more likely to follow you there than on any other Social Network. It will be easier for you to build brand recognition with a larger fan base. Because Instagram easily hyperlinks to your Facebook and Twitter balances, it helps those social networks grow to suit your needs as well. The same rules of social networking marketing apply though – interact with (comment and “like”) and follow your customers FIRST. On Instagram, they will actually follow back.
Although it doesn’t provide the linking opportunities that lots of internet marketers are overly obsessed with, Instagram is the easiest and most fun-to-use interpersonal sharing network out there and it can be a tremendous tool in developing your own business’ brand persona and in getting brand recognition with your online client base.