Making sure you have the perfect advertisement for your opening is crucial for ensuring you get ideal person for your business. How should you compose it? Do you keep it brief and to the point or fully comprehensive?
Before you begin to write your starting advertisement consider who you think might be applying. Will they have been in a very comparable job or could they come from the entirely different industry? Will they require very specific qualifications or will certainly relevant experience suffice?
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When you have this clearly in your mind you can shape your job advertising to suit. In my opinion, you should keep your work description as concise as possible.
It is very important keep in mind that you must also ‘sell’ your company and the opening as much as potential candidates will ultimately sell themselves to you. Quality applicants may look at a long-winded dry job description and apply for positions elsewhere.
I would recommend that you start with a striking heading which usually states the job title, location as well as the salary, where possible. Below this you should have a ‘hook’ line. This should be something that draws the attention plus gets people to read on. You could after that include a small amount of key information about your business. The next paragraph should contain the most significant responsibilities and duties of the place followed by a paragraph on what the ideal candidate be like. Try to refrain from placing lots of text in capital characters; there is no need to ‘shout’ your advert. Also refrain from using large blocks of text by breaking it up where possible. Try to put things in bullet points for basic reading and keep them as simple since the job allows.
My example of a well laid out, fictitious, role advertisement is as follows:
ADVERTISING EXECUTIVE – Chichester
£20, 000 OTE
Are you great with people and looking for a new challenge?
Chichester Advertising is the most successful recruitment advertising company in the South associated with England and owing to our quick expansion we now seek new plus dynamic staff to join our pleasant team.
This varied role includes:
o The following up of product sales leads
o Advising clients on their advertising
o Attending advertising conferences
o Pitching our advertising to potential customers
The ideal candidate will:
o Be great with all types of people
o Be confident and helpful
o Sales background desirable although not essential
o Hold a full driving license