Online community and online casinos are 2 of the biggest web phenomena these days. Twitter and Facebook have taken the entire digital universe by storm, letting people through any corner of the globe speak with each other over common interests. Considering that one of the most active communities in the internet is the online gaming community, it had been only a matter of time before both of these worlds collided. And now, online casino providers are finding ways to integrate social networking press apps into their sites.
ShoutBox is a social networking app launched by Bwin, and it is becoming very successful, permitting online players to chat amongst themselves while playing casino online games online. The app allows gamers to invite contacts to try video games and participate in online tournaments, like slots or poker tournaments. Online gambling experts believe that this type of social network will become an integral part of the online casino for the future.
Online wagering sites that have not really installed their own social media apps make use of existing social networking sites to keep present players interested and to bring brand new ones on board. Twitter accounts plus Facebook Fan pages are ways casino operators expand their achieve, by using advertising promotions and responding to questions quickly. There are even games on Facebook, such as Zynga Poker, that will web casinos use to drum up interest in their sites. Such social networking tournaments allow players to contend for free while encouraging them to go to the owner’s gambling website.
But while Facebook is extraordinarily popular across the world, in the UK, it is not as popular because online gambling itself.
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A the year 2010 survey by Nielsen reported that will in the UK, the number of internet gamers improved by 40% over the previous 12 months, while the increase in UK use of social media was significantly lower.
The UK is a world leader in online betting, so the numbers are not that astonishing. Other European countries are following closely on their heels as most of Europe now has regulated web gambling. When the numbers are broken down, it becomes clear that middle aged males account for most of the increase in UK on the web wagering numbers, though women are big fans too, with online poker and bingo being the most popular video games among the British.
Because so many of the internet gamers in Britain are center aged, and because so many Facebook customers tend to be younger, it may be that the mixture of social networking and gambling won’t take place on as large a level until the casinos themselves build social media into the sites themselves.
Additionally , when the US eventually regulates online gambling, making it clearly legal rather than moving into a somewhat vague legal position as it does in 2010, a number of UNITED KINGDOM gambling companies are poised to apply for licenses to operate in the US, and this should marry online gaming to social networking much more strongly.