At least 88% of prospective home purchasers use the internet as an informational resource throughout their search (Realtor. com). With popular syndication sites such as realtor. com, trulia. com and zillow. possuindo and social media networks, consumers are capable of proactively find properties on their own. It doesn’t stop at the computer. 63% of on-line searches result in a property walk-through.
What do these developments mean for real estate property photography? The pressure is upon. Agents need photography that stands apart and appeals to the ultimate decision makers, home buyers.
The home buying process starts with the click of a mouse and can result in the largest purchase of a lifetime. The first, primary exterior photograph is absolutely critical to the sale of a house. When using property search engine websites, the buyer usually narrows the search criteria with elements such as price, area, number of rooms and lot size, so their next click activity is based on photography. After clicking on a specific listing, the following interior and additional external photographs need to validate the initial click through decision and motivate the particular viewer to schedule a visit.
Real estate professional photographers specialize in capturing and editing pictures that provide warm lighting and ascetically pleasing angles, resulting in increased click through rates and home curiosity. In fact , 61% more clicks occur on houses captured by a property photographer, using a DSLR camera poems a point-and-shoot as reported simply by Redfin.
Social media’s involvement in the industry is growing and it’s increasing the importance of property photography. According to Realtor. com, 90.
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5% of Realtors use social media to some extent. It’s proven that of all the posting formats (photos, text, videos, links) on Facebook, photographs produce the most “likes” and by far probably the most “shares” as reported by socialmouths. com. Not only will high quality home photographs increase click through prices on traditional MLS and syndication websites, photographs posted on social media marketing networks with share-worthy appeal may spread virally. Social sites such as Instagram and Pinterest exist with regard to photograph sharing. Agents and sellers should take advantage of these growing web sites and make use of their photography investment by posting beautiful, unique plus high quality home photos that will expand their audience reach.