Photo sharing has been given a major social upgrade thanks to introduction of Instagram. The Instagram platform has become very popular with more than 80 million customers, who enjoy altering their pictures with special effects and cool filter systems before sharing them with friends and followers.
Businesses can start using this brand new type social media as a way to market their particular company and build up a subsequent. People love strong visual pictures, so posting pictures of companies even employees will make them really feel closer to you.
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This type of marketing is exactly what helps forge brand loyalty.
So, just how can your business use Instagram regarding marketing? Here are some examples:
Within Instagram’s latest update, users now have the option to tag a specific place with their images, which are saved to a personal photo map. These can be shared with your followers.
This is excellent if you have a physical location or perhaps if you travel around the city, state or country. If you have booths on local craft fairs or additional vendor events, then you can snap a photo and tag your location to let your followers know where you can be seen.
The whole idea behind social media is sharing. Your followers and followers are giving you a chance to reach them on a more private level so make sure you are providing them with the same. Take pictures of the employees in the office. Snap shots of forthcoming products to give them a put peak. If you’re on the road, take a few pictures along the way. Give followers a true sense of how things are behind the scenes to help them feel like a part of the brand.
If you use Tweets, you know how effective hashtags could be at sharing. You can use the same on your own Instagram photos. Use hash labels that relate to your business or sector to make it easy for people to find you. For instance, if you make jewelry, you can use hashtags like #rings, #customjewlery, or even #necklaces. Look up popular hashtags that are being used by similar brands and add them to your images.
Encourage User Images
People who are already using your products must be encouraged to snap a photo associated with themselves using it and tag this with one of your hash tags. This will show people how to use your products and show how many people are happy with your business.
People love a chance to win prizes and using Instagram to hold a photo contest is an exciting way to give them what they want. You can ask enthusiasts to send in a picture of them making use of your product and then choose a winner from among them. You could also go a different path by asking them to send in an image that demonstrates something more abstract, like what represents summer to them.
There are any number of ways to get creative and get more followers by holding the contest using Instagram. Your supporters will share with their friends that will also want to join in the enjoyable.
Market Your Events
If you are going to be at a trade show or conference, take pictures and tag your location to let your followers understand what is going on for your business. If you are keeping a big sale, snap a shot of the sales flyer for your followers to see. This is also a good way to make your own followers feel more special because you can offer them a VIP low cost that only Instagram users will get. Get creative with them!
Instagram had been acquired by Facebook for about $1 billion. That is a sure sign that this is an important part of social media. When you carry out it in your marketing strategy, it is an additional important tool to have.
People enjoy getting involved and sharing with the companies they love. Take part in this era of sharing and you can broaden your own reach and strengthen your logos with a few snaps of the camera.